Gucci Bloom EDP

Rich tuberose and jasmine - a big, beautiful floral that feels alive on the skin.

• Best for: Daytime, brunch, spring occasions
• Longevity: 5–7 hours
• Season: Year-round
• Key Notes: Jasmine | Tuberose | Rangoon Creeper (Honeysuckle)

Alessandro Michele's vision for Gucci was always about abundance and beauty that refuses to be tamed. Gucci Bloom is the olfactory expression of that vision in its purest form.

Launched in 2017 and crafted by master perfumer Alberto Morillas, Bloom is notable for its radical honesty. At its heart are three all-natural white florals - jasmine, tuberose, and Rangoon creeper - and nothing else. No diluted synthetics. Just flowers, exactly as they smell in a real garden.

Jasmine opens clean and slightly green. Tuberose blooms at the centre - creamy, warm, slightly heady. Rangoon creeper wraps it all in a powdery, warm embrace. The result is meditative and deeply beautiful.

Awarded Fragrance of the Year – Women's Prestige by the Fragrance Foundation in 2018.